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Hotel Marketing Course

The Hotel Marketing Course equips trainees with the knowledge and skills required to work efficiently within a five-star hotel Marketing Department. The program focuses on brand promotion, marketing campaigns, public relations, and digital content management. It develops practical understanding of marketing strategies, enhances creativity and communication skills, and enables trainees to contribute to strengthening the hotel’s market presence and reputation. Trainees gain hands-on experience in campaign creation, social media management, event coordination, and cross-department collaboration to deliver professional hospitality marketing services.

8 weeks
Intermediate
Certified
Small Groups
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Hotel Marketing Course
Duration8 weeks

Program Modules

1

Marketing Department Structure & Brand Strategy

Understand hotel marketing roles, workflows, brand positioning, and communication standards.

2

Campaigns, PR & Media Relations

Support marketing campaigns, press activities, influencer relations, and CSR initiatives.

3

Digital Marketing & Content Management

Manage social media monitoring, content calendars, basic paid advertising, and online engagement.

4

Professionalism & Collaboration

Apply brand consistency, teamwork, accuracy, and professional communication with internal teams and external partners.

What You'll Learn

Knowledge

Understand the structure and functions of a hotel Marketing Department.
Recognize branding principles, campaign management, digital communication, and public relations.
Understand strategic marketing planning and performance measurement.
Identify interdepartmental coordination processes supporting marketing initiatives.

Skills

Create, schedule, and manage promotional content across channels.
Support and execute marketing campaigns, events, and CSR activities.
Manage social media platforms and audience engagement professionally.
Collaborate with vendors, agencies, and internal teams to implement marketing plans.

Attitudes

Demonstrate creativity, initiative, and adaptability.
Maintain brand consistency and professionalism.
Work effectively within a team environment.
Show attention to detail and quality standards.

Topics

beginner

Introduction to hotel marketing and brand identity
Departmental structure and functions
Basic marketing planning and coordination
Social media management fundamentals
Vendor support and administrative procedures

advanced

Advanced campaign planning and market research
Brand guidelines implementation and quality control
Public relations, press releases, and influencer management
Digital content calendars and paid advertising
Strategic partnerships and sponsorship development
Performance analysis and ROI measurement

Your Instructor

HTC Finance Team headshot

HTC Finance Team

Hotel Finance Trainer

Ready to Start?

Secure your spot in the next cohort. Limited seats available.

Apply Now

Next Start Date

February 15, 2026