Sales

Sales Operation Course

The Sales Operation Course prepares trainees to work effectively in five-star hotel Sales Departments. The program provides practical knowledge and skills related to sales structure, revenue streams, client management, and Opera S&C system usage. It focuses on professional communication, negotiation, sales proposal preparation, site inspections, and VIP client handling to ensure revenue growth and client satisfaction according to hotel standards.

8 weeks

Intermediate

Certified

Small Groups

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Duration8 weeks

Program Modules

Sales Department Structure & Revenue

Understand sales roles, KPIs, sales models, and key revenue sources including Rooms, Events, Catering, and Partnerships.

Client Management & Opera S&C

Manage client and company profiles, handle confidential data, and support sales activities using Opera S&C.

Sales Collateral & Client Engagement

Prepare sales kits, organize site inspections, plan client entertainment, and manage VIP/complimentary requests.

Professionalism & Teamwork

Apply accuracy, ownership, teamwork, and client-focused communication in a dynamic work environment.

What You'll Learn

Knowledge

Understand sales department structure, roles, and KPIs.

Recognize sales models and the sales funnel from lead to conversion.

Identify hotel revenue streams across rooms, events, catering, and partnerships.

Understand client data management and confidentiality standards in Opera S&C.

Skills

Prospect and qualify clients effectively.

Create and maintain client/company profiles in Opera S&C.

Prepare sales kits and conduct site inspections.

Coordinate internally to execute sales requests accurately.

Attitudes

Demonstrate professionalism and accountability.

Maintain confidentiality and attention to detail.

Work collaboratively in a dynamic environment.

Prioritize client satisfaction and service excellence.

Topics

beginner

Introduction to sales and revenue generation

Sales models (Inside/Outside, B2B/B2C)

Sales funnel: Lead to Conversion

Hotel revenue channels

Market awareness and competitor analysis

Internal communication etiquette

advanced

Client data management and confidentiality

Opera S&C profiles management

Professional sales proposals and collateral

Site inspections and client entertainment

VIP upgrades and complimentary room procedures

Sales activity tracking and reporting

Your Instructor

HTC Sales Team

Hotel Sales Trainer

Ready to Start?

Secure your spot in the next cohort. Limited seats available.

Apply Now

Next Start Date

February 15, 2026