Sales & Marketing

Sales & Marketing Course

The Sales & Marketing course develops the knowledge and practical skills required to drive business growth and brand positioning within a five-star hospitality environment. It combines core sales functions such as prospecting, account management, and revenue generation with marketing activities including branding, promotions, digital communication, and public relations. The program focuses on how hotels attract, convert, and retain guests and clients across different segments such as rooms, events, and partnerships. Through hands-on experience, trainees learn to support campaigns, manage client relationships, and coordinate with multiple departments while maintaining brand standards and delivering results aligned with luxury hospitality expectations.

24 weeks

Certified

Small Groups

Apply Now

Duration24 weeks

Program Modules

Introduction to Sales & Marketing Operations

Overview of department roles, revenue generation, branding, and business positioning.

Sales Fundamentals & Revenue Streams

Sales concepts, market segments, pipelines, and hospitality revenue opportunities.

Marketing Fundamentals & Brand Communication

Branding, promotions, communication channels, and marketing planning basics.

Client Management & Guest Engagement

Client relationships, communication, prospecting, and guest interaction strategies.

Campaigns, Content & Promotions

Campaign planning, content creation, social media, and promotional execution.

Systems, Administration & Coordination

Opera S&C basics, reporting, documentation, and internal coordination processes.

Partnerships, PR & Business Development

Media relations, partnerships, sponsorships, and external collaboration.

Advanced Strategy, Analysis & Performance

Market analysis, campaign performance, revenue tracking, and strategic planning.

What You'll Learn

Knowledge

Understand the structure and functions of Sales & Marketing in hospitality.

Identify revenue streams, market segments, and business opportunities.

Understand sales concepts such as pipelines, conversion, and account management.

Recognize marketing principles including branding, promotions, digital communication, and PR.

Understand data handling, confidentiality, and brand standards.

Skills

Assist in prospecting, client communication, and sales coordination.

Support marketing campaigns, promotions, and content creation.

Use systems such as Opera Sales & Catering and marketing tools.

Prepare sales kits, presentations, and promotional materials.

Coordinate with internal departments and external partners.

Manage social media communication, basic campaigns, and guest engagement.

Attitude & Professional Behavior

Demonstrate professionalism, confidentiality, and brand-aligned communication.

Show ownership, organization, and attention to detail.

Work effectively in teams across departments.

Demonstrate creativity, initiative, and adaptability.

Maintain a client-focused mindset that supports long-term relationships.

Topics

Beginner Level

Introduction to sales and marketing in hospitality

Sales fundamentals and terminology (lead, prospect, conversion)

Hospitality revenue streams (rooms, events, catering, partnerships)

Marketing basics, branding, and promotions

Communication with departments and clients

Social media basics and community management

Administrative tasks and documentation

Introduction to Opera S&C and marketing tools

Market awareness and customer behavior

Advanced Level

Sales operations and account management

Opera S&C profile management and data handling

Campaign planning and execution

Content creation, PR, and media communication

Client entertainment and site inspections

Partnerships, sponsorships, and collaborations

Digital marketing, advertising, and performance tracking

Revenue analysis and reporting

Follow-up strategies and relationship management

Ready to Start?

Secure your spot in the next cohort. Limited seats available.

Apply Now

Next Start Date

To be defined soon